One company, traced end to end: Ridgeline Contracting, a commercial relationship opened Jan 2026 — one of the 84 new Northgate households since the branch opened. Change the method in the top right and watch the same five touches produce a different answer.
All five touches are measurable: ad clicks, email opens, postcard QR scans, and event RSVPs. Brand awareness (TV, billboards, branch signage) is real and matters — but it's not in this table because nobody captures the impression event.
Scope, so nobody has to guess: this panel takes the credit split from the one relationship above and applies it to the whole measurable Northgate budget. In production it runs across all 84 households and the shares smooth out. It is shown at n = 1 so every number on this screen traces back to five touches you can actually see.